At Propeller we live and breathe eCommerce. We know what it takes to create beautiful websites that sell, sell, sell. We have the expertise, knowledge and experience to deliver. Every Time.

A passion for delivering eCommerce excellence for dynamic brands.

Over the last 10 years, We have partnered with many luxury and lifestyle brands to create beautiful and conversion driven eCommerce websites. Each eCommerce website that we deliver is both customer focused and designed to sell.

Our multi-disciplinary team of 70 digital specialists bring a wide variety and robust level of expertise from UX Focused Design, Responsive HTML5 Builds, User led Conversion Optimisation, Sophisticated Integration work coupled with a passionate Account Management team who work closely with our clients across the lifespan of their websites.

Passionate about Design

We build websites that subtly guide customers through a seamless and enjoyable shopping experience.

Each eCommerce website that we create ensures that our clients are playing their biggest game. eCommerce websites are global flagships to an increasingly International online customer base.

We are dedicated to working with exciting and emerging brands to deliver conversion optimised online stores that put the customer's needs first. A fantastic eCommerce experience should outperform the very best sales person in a traditional retail space - it should anticipate a customer's needs and behaviour and offer a sense of style through an unparalleled customer service experience.

Roland Mouret Design

Roland Mouret

We worked with Roland Mouret to create a beautiful custom designed website.

Experts in eCommerce

We firmly believe in the power to captivate a consumer audience with a design led digital experience. This is backed up by the latest technology enabling the greatest ease and functionality to each online store.

We understand what it takes to sell online and we commit to delivering an outstanding Return on Investment. Every Time.

Our 70 strong in-house team is at the forefront of ground breaking technology and eCommerce innovation, this ensures our online stores stays ahead of the competition. Working across a broad range of platforms from Open Source Magento and Shopify to our own Propshop - the core focus is always retailer driven and customer focused.

Huntsman eCommerce


Partnering with Huntsman for its first eCommerce site, the website balances the brand’s rich heritage with a modern approach to etail.

Maximising Conversions

Our expertise lies in driving customer demand by achieving the perfect balance between design and easy to use technology.

Our customer driven approach focuses on maximising the conversion potential of existing traffic alongside strategy and advice for generating new traffic.

We continue to lead the movement towards a perfect blend of luxury and shopability - driving customers to choose to buy online, rather than in store.

Orlebar Brown Conversions

Orlebar Brown

We partnered with Orlebar Brown during the launch phase of their new responsive website to run a detailed User Acceptance Testing program to ensure the smoothest transition to live.

Account Management

We maintain long-term partnerships with all of our clients post launch to ensure each website remains fresh and performing at its maximum potential.

We commit to a program of detailed, structured strategic reviews focused on challenging our clients to ensure that they are pushing the boundaries online.

Account Management

Account Management

We pride ourselves on our long term relationships with our clients – we are always here to help.

Multidisciplinary approach

Our multi-faceted approach to ecommerce begins with a concept and ends in an immersive online destination. We believe in creating websites that offer a full retail solution. A selection of our services include:

  • - Website Architecture & Wireframe planning
  • - User Experience Design
  • - Concept Creation
  • - Responsive Website Design
  • - Front End Expertise - HTML5 & CSS3
  • - Warehouse & EPOS Integration
  • - Digital Strategy & Advice
  • - Content Evaluation
  • - CRM & CMS Development
Gill Marine Approach

Gill Marine

Initially launching Gill’s first eCommerce site in 2009 we have worked closely with them to expand the site’s reach from Multi-Lingual and Multi-Currency versions to bespoke CRM integrations and most recently a revamp of their B2B site.


An Innovative eCommerce Platform

Outside of Propeller's expertise across Open Source platforms lies Propeller’s own eCommerce product; Propshop. An agile and "un-templated" solution, Propshop is a robust engine that enables a flexible approach to eCommerce development. The platform is designed with our clients in mind, making updates easy to implement and future developments straight forward to incorporate.

Sophia Webster

Sophia Webster

Sophia Webster’s online store was designed with simplicity in mind to allow for her eclectic designs to take front and centre.

Propshop – Core Features

Propshop's Core Features include:

  • - Product & Stock Management
  • - Media Management - across Lifestyle, Editorial and Product images & Video
  • - SEO Control
  • - Custom Product Attributes
  • - Multilingual & Multicurrency management
  • - Discounts, Sale & Promotional Management
  • - Extensive order and customer reporting
  • - Advanced User Permissions
  • - Robust Staging site to preview changes
Sophia Webster CMS

Sophia Webster

An intuitive and enjoyable back of house experience, Sophia Webster’s team can quickly and easily manage seasonal collections and editorial content.

Multi-channel Integrations

Multi-channel eCommerce solutions require agile integrations to connect an online store to the wider etail world.

We undertake bespoke, fast and reliable integrations from any of the eCommerce platforms that we work on into the multiple 3rd party providers.

A selection of our integration capabilities include; Sage Pay, PayPal, Netsuite, SAP, Google Product Listing Ads, Royal Mail, Retail Pro, DPD, UPS, Vend, Instagram, Revoo, Feefo, UPS, Bergen, Hansa, DPD, Prima, Swipe Zoom, Pure30, dotMailer, DC Storm, Struq, Webgains, Madison, Postcode anywhere, Peerius, Campaign Monitor, Google Tag Manager and many more.

Paypal Integration Sagepay Integration Google Shopping Integration Netsuite Integration SAP Integration Royal Mail Integration DPD Integration UPS Integration Postcode Anywhere Integration
Crank Brothers Integration

Crank Brothers

As a Sapphire partner we constructed a comprehensive SAP integration with product mapping, order/stock maintenance and warranties/exchanges.

Search Engine Optimisation

SEO has a direct impact on the revenue of our clients.

We ensure that our on-page strategy is delivering the best chance at “Position One” by writing semantic, well structured code, as well as ensuring page load times are as fast as possible.

Enabling our customers to take control over their SEO - We also offer the ability to manage key areas of SEO from the CMS. Easy access to change page titles, keywords and descriptions for each static page, as well as down to the product page level in each shop.

Daisy SEO


As part of the rebuild we completed a full SEO ranking audit of the site to ensure Daisy had the best chance at “Position One”

Private Cloud Hosting

We partner with iomart to host all of our websites.

Managing their own infrastructure over their 5 UK data centers they can guarantee 100% business uptime and supply 24/7 UK monitoring and support. Our private cloud solution delivers all of the benefits of cloud computing, including self-service, scalability, redundancy, and elasticity, but with the additional comfort that a completely bespoke and dedicated solution brings. Propeller can quickly react to the needs of our clients, growing with each business and handling any unexpected demands.


PCI DSS Compliance

Website and data security is paramount to Propeller and we take our client’s responsibility of PCI DSS compliancy very seriously. All of our eCommerce websites are scanned quarterly by McAfee Secure, an industry leader in virus scanning and website security.

Orlebar Brown Sale

Orlebar Brown - Sale

We work closely with our iOmart hosting system to maintain and optimise page loading times during the high volume sale period.