Young and Co.'s - 'The Guinea'
The Guinea is one of Young’s most renowned and successful pubs. Set on a quiet road in the heart of Mayfair, and boasting award-winning food, it is a favourite with both London professionals and tourists looking for a traditional British pub.
What they Wanted
The Guinea wanted an understated website, which would convey a sense of their history and tradition. Being one of the most high profile of the Young & Co.’s pub estate, The Guinea wanted a website that encapsulated their business in a clear and simple manner. Their popularity as a tourist destination meant they needed their website to be easy to understand and navigate.
What Propeller Delivered
Propeller’s design incorporates strong, large-format photography with traditional colours and clear, minimal text, enabling potential customers to get a great feel for the pub. Propeller’s design strongly encourages customer interaction by including online reservation forms, as well as separate data capture forms to promote the Guinea’s P.I.E Club (Pie Institute of Excellence) which celebrates the Guinea’s award-winning pies.
Result
The Guinea’s website receives an extremely high number of hits every month and has a large database of their customers with whom they communicate on a regular basis. Propeller still works very closely with The Guinea to ensure that its online presence continues to deliver.
