


Nestle into a cove of Rum...
With a poor and dysfunctional Flash website, Wax Jambu was in need of a facelift and commissioned Propeller to transform their online image. The brief was simple and to the point: a brand spanking new website which accurately promoted all aspects of the growing business – the Rum Cove, the newly developed Wax Jambu App, and especially, a coherent Events Calendar.
Propeller’s design echos Wax Jambu’s existing brand identity, to provide a recognisable yet fresh take on the company’s established strong character, to a T! Using a combination of playful and interactive elements and a content-managed Events Calendar, the site also showcases the ultra cool Rum Cove, the perfect place for a Private Party. With an abundance of Rum of course.
Propeller created a truly unique website which has increased booking enquiries (you’ll have to wait weeks before the Rum Cove is available for hire!) Our next challenge: a robust email marketing strategy to increase the already growing fan base. With such a good looking website, it won’t be hard.