Urban & Country Leisure
With over 30 years experience within the hospitality industry, Urban & Country Leisure successfully run venues focusing on providing great traditional pub food, unique and welcoming environments and effortless service. Sensational food, stylish surroundings, and a lively and welcoming atmosphere is what unifies all the Urban & Country Leisure pubs.
What they Wanted
Prior to commissioning Propeller, the focus of Urban & Country Leisure's marketing was entirely offline. Propeller were initially invitied to develop the group's first pub website; for their latest pub, The White Horse, in Harpenden.
What Propeller Delivered
Propeller delivered a website that perfectly captured the atmosphere of the pub. Propeller also developed an offer-led loyalty scheme that enabled The White Horse to not only drive a significant database, but also to reward customer loyalty and hence foster the sense of community that the pub needed.
Result
After the success of The White Horse, Propeller were commissioned to develop two further websites for The Telegraph and The Marylebone. Propeller now work with Urban & Country Leisure on their online presence throughout their portfolio of pubs.
