Underdog
Underdog owns the award-winning Green & Red and Hawskmoor, both in London’s vibrant East End.
What they Wanted
Propeller initially worked with Underdog to launch its new Latin-themed bar and cantina in Shoreditch. Green & Red had a very distinct image that it needed to be translated online in order to drive a successful launch.
What Propeller Delivered
Propeller created a vibrant, eclectic design, perfectly capturing the Latino spirit that Green & Red espouses. The website includes interactive floor-plans to drive private booking and an integrated CMS to enable Green & Red to update elements of their website as well as their database. The website is massively geared towards generating data for Green & Red to target with Propeller’s innovative email marketing programme.
Result
Propeller’s integrated website and email marketing programme helped to successfully launch Green & Red onto the Shoreditch scene, and continues to deliver. All marketing runs through the website and it is the bar's main means of generating profitable private hire bookings. Following on from this initial partnership, Underdog commissioned a new website and email marketing programme from Propeller for their new restaurant The Hawksmoor, which has proved equally successful, with an impressive readership of its sophisticated and informative email marketing.
