The Ship Tavern
Situated at the heart of the City of London, The Ship Tavern is a hidden gem in the midst of London’s most iconic landmarks. For close to 500 years, The Ship Tavern has been regarded as an authentic and traditional British, purveyor of fine food and famous ales.
What they Wanted
Propeller was tasked to deliver a website that would present The Ship Tavern as a somewhat quirky take on a traditional British pub. They wanted an image that would project its wealth of history in a fun and eclectic manner.
What Propeller Delivered
Hidden in an alcove next to Lincoln’s Inn, The Ship Tavern had always maintained a list of loyal patrons who had spent many years working in the surrounding area. However, The Ship Tavern was keen to extend its image beyond this demographic and appeal to a younger clientele who would begin to understand the fun and sometimes frantic nature of the pub. We reinforced The Ship Tavern’s wide-ranging appeal by use of; animated backgrounds, funky events calendars and online clubs which subsequently generated information about upcoming events and offers.
Result
The new website is a perfect reflection of the down to earth and quirky brand that The Ship Tavern emulates. The new website with club offers has seen that The Ship Tavern is finally reaching out to new demographics, by virtue of its online foodie clubs and its eccentric online presence.
