The Loft
Recent winners of the prestigious Time Out Eating and Drinking Award, The Loft Bar in London's Clapham area epitomises the best of relaxed dining and drinking in London.
What they Wanted
The Loft needed an online presence to help launch itself onto the Clapham scene, as well as to drive bookings once the bar opened. It wanted to be positioned as a multi-purpose bar and restaurant.
What Propeller Delivered
Propeller delivered a modern, lively website that perfectly reflects The Loft's successful mix of sophistication and vivacity. To maximise The Loft's potential to generate customer data and ultimately increase revenue, Propeller included an eye-catching and innovative database-driven initiative in partnership with top spirit brands. This also positioned the bar as a key player in the industry.
Result
Propeller's stylish design incorporated advanced search engine optimisation to ensure maximum exposure for the bar's pre-launch. Propeller's design was geared towards customer interaction, with classy, eye-catching sign-up and booking tabs to be found throughout the website.
