The Jam Tree
Tucked away in a quiet corner of Kensington, The Jam Tree is a hidden gem with a food concept which sets them apart from the same old Modern European Gastro Pub trend. With its quirky art and attention to detail, The Jam Tree is the perfect local pub with character.
What they Wanted
The Jam Tree needed an online representation that was authentic to the venue to ultimately drive bookings. The site needed to allow the strong personality of the pub to shine through, exposing this hidden gem and its dining and private hire capabilities. They also wanted an e-marketing campaign that would expand the customer base and capitalise on the location amongst many media agencies in the surrounding neighbourhood.
What Propeller Delivered
Propeller delivered a unique design drawing on inspiration from the existing branding of The Jam Tree, using pop art elements from the venue and translating them online. Most importantly, Propeller delivered an efficient online booking tool, showcasing the spaces for private hire and parties.
Result
The Jam Tree’s online launch has been a huge success; with the website generating a steadily increasing number of hits per month whilst e-marketing has become an integral promotional tool.
