The Bingham
With its enviable riverside location, the Bingham in Richmond upon Thames is one of London’s most enchanting boutique hotels.
What they Wanted
As Propeller's long-standing client, The Bingham commissioned a website re-design in order to help it with the launch of its elegant new restaurant. The website would need to continue to deliver the revenue that the previous website had offered.
What Propeller Delivered
Propeller's opulent design was an enormous success; it succeeded in presenting the restaurant as a venue in its own right whilst maintaining a graphic coherence with the hotel webpage that encouraged viewers to associate the two. Furthermore, Propeller used links in order to facilitate navigation between the hotel and the restaurant, so that viewers could easily be directed from one to the other.
Result
The Bingham’s new website was instrumental in the successful launch of their new restaurant. The links running throughout each micro-site create a significant level of cross-traffic and enabled the new restaurant to successfully capitalise on the success of the existing hotel. Propeller’s continual SEO development ensures that the website remains highly visible and continues to drive traffic to the new venue.
