Tea Smith
Located in the heart of London’s Spitalfields, TeaSmith serves and sells the world’s finest teas. TeaSmith offers a unique selection of authentic teas, grown and processed in their traditional locations by artisan craftsmen, as well as contemporary tea-sets.
What they Wanted
TeaSmith was keen to expand their business by taking their successful Spitalfields store online. The challenge was translating the store’s unique philosophy and ‘feel’ onto a website. The Spitalfield’s venue is known for its quirky, bespoke décor and dedicated customer service, and it was vital visitors to the website have the same informative, interactive experience they love in store.
What Propeller Delivered
Propeller evaluated in great detail the TeaSmith in-store experience and reinterpreted this online with hugely eclectic appeal. The e-commerce site enables TeaSmith to sell to a wider audience, as well as to successfully promote their in-store events, such as their famous masterclasses.
Result
The design of the e-commerce site was of paramount importance as, in order to emulate the offline success, it had to appeal to the audience used to TeaSmith’s in-store experience. The site Propeller created is highly visual, fun, stylish, interactive and full of inspiration and information and has already proved extremely popular – keeping visitors browsing, buying and coming back for more.
