SUPERchick
SUPERchick is a brand new concept in women's fitness; it is run by women, for women. The company is based around a website that supports and advises its users through planning their fitness and diet schedule, in a friendly and non-judgemental way.
What they Wanted
SUPERchick was launching a new brand and a new concept, so they needed an agency that was going to deliver across the board for them. The website was not only the launchpad for SUPERchick, it was to act as its sole platform. SUPERchick approached Propeller to deliver an online identity that would exhibit their unique attitude to finding a healthy lifestyle and deliver the revenue that the company needed.
What Propeller Delivered
Propeller delivered for SUPERchick with a largely CMS-driven website based around a number of tongue-in-cheek images that encapsulated SUPERchick’s central ethos of ‘Cardio & Cocktails’. Propeller’s ‘Locker’ eschewed the typical database-driven look, with individually designed pages where users can update their profile and manage their fitness and diet plans, as well as accessing informative articles and multimedia demonstrations of individual exercises.
Result
The website immediately generated a significant level of press interest and continues to deliver for SUPERchick. The success of the website enables SUPERchick to partner with many lifestlyle brands, delivering significant advertising revenue for the company.
