Sophie's
This incredibly successful neighbourhood restaurant delivers some of the best steaks in London. They don’t do a bad cocktail either.
What they Wanted
Sophie’s Steakhouse had a meagre online presence, before instructing Propeller to create a website that would capture the success of the restaurant and enable it to reach a wider audience.
What Propeller Delivered
Propeller produced a sophisticated website that perfectly captured Sophie’s Steakhouse’s New York warehouse vibe. The design made good use of flash elements to add vibrancy to their online presence, and incorporated a robust CMS that enabled Sophie’s Steakhouse to quickly and easily update elements of their website online.
Result
Since the creation of the initial website, Sophie’s Steakhouse has opened a second venue in Covent Garden. Propeller’s focused email marketing and graphic online promotion formed an integral part of the pre-launch marketing campaign, garnering a significant number of pre-launch customer data and consumer interest.
