Ruby
Another long-standing client, Ruby represents an award-winning group of diverse bars and restaurants across London.
What they Wanted
Ruby wanted to be presented as a diverse group that still maintains core values. It wanted a website that would help it drive bookings and revenue.
What Propeller Delivered
Propeller’s stylish websites successfully denote the individual characteristics of each venue whilst still promoting them as a cohesive group. The websites are geared towards party bookings, with updateable listings, interactive floor-plans and booking forms on the top-level navigation. Each website also has an updateable gallery so that potential customers can get a great idea of the interior without having to visit the venue beforehand, helping to convert interest into firm bookings.
Result
Propeller’s long-standing relationship with Ruby has helped to establish the group firmly on the London scene. The majority of the group's bookings are now taken online, whilst Propeller’s sophisticated email marketing is the group’s primary marketing tool.
