Royal Garden Hotel
Serving traditional dishes from China's favourite gastronomic provinces, Min Jiang features sumptuous Dim Sum, spicy Sichuan and its signature Beijing Duck cooked in an authentic wood-burning duck oven.
What they Wanted
Min Jiang commissioned Propeller to design a website that would help them launch and that would immediately promote them as a destination venue beyond The Royal Garden Hotel, in which they are situated.
What Propeller Delivered
Propeller’s pre-launch teaser campaigned helped generate considerable interest in the venue, drawing on the established reputation of Min Jiang’s Singapore venue. The sophisticated, modern design presents Min Jiang as a premium, destination restaurant, whilst the integrated online booking ensures significant revenue is driven through the website.
Result
Min Jiang’s website launched to great interest, helping to ensure that the newly-opened restaurant got off to a great start.
