Renaissance Pubs
Renaissance Pubs is a growing group of well-renowned South London gastro-pubs. Each pub has a distinct ambience and a varying clientele, but they are closely linked by their quality of food, design, service and ambience.
What they Wanted
Renaissance Pubs had extremely basic information-store websites for their venues. Propeller was initially commissioned to work with the group’s newest pub, The Avalon, in order to convince the group about the impact of the internet. This venture pushed the boundaries in terms of design and food, and it required a website that reflected this enhancement of its estate.
What Propeller Delivered
Propeller’s website positions The Avalon as a high-quality neighbourhood gastro-pub. The website was the primary tool in launching the venue, with customers encouraged to sign up to win an invitation to the launch party, and to receive subsequent offers from the pub.
Result
In-house and online sign-ups generate a thousand new registrants per month, and the website receives on average two thousand unique visitors per week. Fifty per cent of all bookings are taken online. The main result is that Renaissance Pubs is now convinced about the internet, and Propeller are currently rolling the program out through the rest of the estate.
