Peyton & Byrne
Once described by Matthew Fort as the Phineas T Barnum of restaurateurs, Oliver Peyton has a successful and ever-expanding group of eateries across London.
What they Wanted
When Peyton & Byrne commissioned websites from Propeller in 2006, despite their reputation within the industry, Peyton & Byrne hardly existed online. They needed to be launched online, with a view to promoting each of their venues as a destination beyond the parks and galleries in which they are situated, as well as to cross-promote the venues, to maximise exposure and revenue.
What Propeller Delivered
Propeller has created a succession of stunning yet functional websites for Peyton & Byrne, all accessible from a main landing page, which denotes all the various venues and arms of the Peyton & Byrne empire. Propeller have also designed and built a stylish e-commerce platform for Peyton & Byrne, which is supported by an integrated and robust order management system.
Result
Propeller’s innovative online strategy has proved such a resounding success that Propeller is now integral to the campaign surrounding each new venue launch. Peyton & Byrne’s striking online presence is an important back-up to their increasing media presence, and the company relies heavily on the website as a marketing and press tool.
