Orlebar Brown
Since launching in 2007, Orlebar Brown have revolutionised the swimwear industry with their tailored men’s swimming shorts.
What they Wanted
Orlebar Brown chose to partner with Propeller to launch their brand online; Propeller’s website was initially to be Orlebar Brown’s only route to market, so they really needed a robust selling platform. The website needed to be easily found online and to present customers with a quick and easy route to buying.
What Propeller Delivered
In order to maximise Orlebar Brown’s potential to achieve a high level of customer retention, the visitor's journey includes several opportunities to join the OB club along the way. As this website was to encompass their entire operation, Propeller also built a robust order and customer management system able to cope with the ever increasing demand for these amazing shorts.
Result
Orlebar Brown has been such an immediate success that they have practically sold out of their summer collection. As their main selling platform, the website has undoubtedly been an integral factor in this quick rise to an established brand. Propeller’s success in delivering for Orlebar Brown has resulted in the commission of a new website in order to accommodate their rapidly expanding business.
