My Sugarland
My Sugarland is a unique retail concept store dedicated to sourcing the most fabulous fashion pieces from around the globe.
What they Wanted
Stylist Zoe Leam wanted to create an exquisite boutique that housed garments from established names, to new talents as well as an impressive collection of vintage treasures.
What Propeller Delivered
Propeller has created a website that mimics the unique ambiance of the retail store while offering those fashion aficionados an opportunity to delve deeper into the inspiration behind many of the designers featured at My Sugarland. Propeller is also launching the My Sugarland online shop in Spring 2009.
Result
My Sugarland now has a fantastic brand website that has extended the reach of their exposure beyond its existing North London clientele. We will keep you posted on the incredible website sales we are anticipating once the retail site is launched in a couple months time.
