Monkey Shoulder
This is not the original whisky. It’s more original than that.
What they Wanted
As William Grant & Sons’ established digital partner, Propeller was the obvious choice to help the company launch their innovative new whisky to an international audience. Propeller were tasked to deliver a rich user experience in line with Monkey Shoulder’s brand values as well as to provide a revenue stream through online conversion and ROI.
What Propeller Delivered
Propeller launched the brand online with an integrated viral campaign and a stylish flash website. We created an exciting multimedia platform for Monkey Shoulder, incorporating the humorous, innovative edge that is so integral to the Monkey Shoulder brand. Propeller’s design successfully tied the website to the coolest bars and personalities in the industry and positioned the whisky as a top-end brand.
Result
Over the last three years, Propeller has developed a close working relationship with Monkey Shoulder, developing an online appreciation society and helping Monkey Shoulder to develop a great database of brand aficionados who give regular talks in some of London’s hottest venues.
