Maxwell’s
The Maxwell’s Group started with Maxwell’s Restaurant in Hampstead. Brainchild of the now-renowned restaurateur Brian Stein, this instant hit of a restaurant introduced the concept of quality grills and burgers to the London scene. Now including such favourites as Bill Wyman’s Sticky Fingers and PJ’s, the Maxwell’s Restaurant Group is a by-word for character and quality.
What they Wanted
When Propeller was commissioned to create individual websites for each venue, the Maxwell’s Group lacked a coherent online strategy: their online marketing consisted of a few poor websites that delivered very little.
What Propeller Delivered
Propeller’s specialist designers delivered a distinct website for each venue, perfectly capturing their inimitable style. The websites were carefully search engine optimised in order to achieve maximum exposure. Each design subtly gears each viewer towards booking online, or to joining the venue’s database.
Result
From a practically non-existent internet strategy, each venue now uses their website as their main marketing tool, with all promotions running online. Propeller’s bespoke internet strategy has proved a great success, generating huge interest and transforming the way the Maxwell’s venues use the internet.
