Marblehead
Marblehead has been established for over thirty years. In 1978 Ricky Agnew saw a gap in the market for American beer and imported Schlitz. Schlitz was an instant success in the on trade market, defining and leading the emergent PPL category. Marblehead’s pioneering approach has now become an ‘industry norm’ but they remain at the cutting edge of brand building in the premium sprits category throughout the UK.
What they Wanted
Aware of the need to revitalise their online presence, Marblehead wanted a digital agency with specialist bar and industry knowledge. They approached Propeller with the challenge of repositioning their brand online and directing their online marketing. Marblehead wanted to be able to use their new website as a platform to showcase the multiple brands that they represent and as a platform to launch their latest products.
What Propeller Delivered
Marblehead’s new website is a sleek, contemporary platform that beautifully and clearly showcases the breadth of their portfolio. Edgy flash effects and sophisticated product positioning present the company as modern and innovative, driving the company’s potential to generate new leads online.
Result
The striking new website is a great success and more than answers Marblehead’s brief. Marblehead has enjoyed a steady flow of business through its new website, and the enhanced identity it has gained online has reinforced its standing in the industry.
