London Cosmetic Dentistry
The Druian and Spektor dental practice in Hampstead lead the way in cosmetic and restorative dentistry.
What they Wanted
Druian & Spektor wanted a fresh new look to revitalise their brand and promote themselves successfully online as the leaders in cosmetic dental surgery. Having already experienced the success of Propeller’s expertise, the dental practice approached Propeller to drive this reinvention of their brand. The launch of the website was to coincide with the practice’s appearances on ‘10 Years Younger’ and ‘Extreme Makeover’ and was to portray Druian & Spektor as dentists to the stars.
What Propeller Delivered
Propeller’s clean, fresh design perfectly captured the aura of hygiene and professionalism that LCD wanted to promote. The website was structured around the various areas of the practice, illustrated by high-impact photography and multimedia, enabling viewers who were likely to be unsure about the procedures to easily find the information they were looking for. Propeller further developed this through the creation of a section called ‘Amy’s Journey’, which detailed the cosmetic process from start to finish, in order to reassure potential patients and encourage them to contact the practice online. Propeller also manages a dedicated SEO campaign for LCD, to ensure that, in a highly competitive market, they are able to remain visible and capture a high share of patients.
Result
Propeller’s targeted Search Engine Management proved enormously successful and ensured LCD’s online platform delivered an impressive ROI. Due to Propeller’s careful website design, where each treatment automatically drives customers to either call and book or book online, LCD experienced a 400% increase in bookings and enquiries post website launch; a significant proportion of bookings now come online and the website has become Druian & Spektor’s most important marketing tool.
