London Academy of Bartenders
Academy (formerly known as LAB) boasts an impressive and extensive menu of world renowned contemporary cocktails, made by some of London's finest bartenders. Founded in 1996 in the heart of London's Soho district, LAB was created to be a training school for bartenders keen to develop their skills - the London Academy of Bartenders. LAB has kept this ethos throughout the ages and has trained personnel for many of London's best known bar.
What they Wanted
Academy wanted a website to show that at the Academy cocktail is the King, drive booking enquiries and advertise the events of offer. We needed to tell a story about their history, what they are about and the team that they have at this iconic London venue.
What Propeller Delivered
Propeller created a stunning website to showcase beautifully crafted cocktails and give due to the history and the team of the Academy. Creating an enticing offer for signup, interactive floorplan and party enquiry from have been made to maximise the database growth and capture events bookings.
Result
The new website successfully captures the feel of the venue and presents the vibrant night scene of the surrounding Soho. Propeller’s integrated website also helped drive bookings and start their email marketing campaign.
