Lime Tree Hotel
A superior bed and breakfast in Central London
What they Wanted
Tucked away on a side street, the Lime Tree Hotel is one of London’s best kept secrets. With an existing website that was outdated, the brief was simple. A refreshing new website with touches of contemporary and rustic design which above all, echoed their hotel’s personable charm. It was also essential that the site was tailored to the right customer base with a simple navigation and clear bite sized content. For the international visitors, a map of Central London attractions was requested.
What Propeller Delivered
The new Lime Tree website emphasizes large format visuals to really convey the hotel’s charm and personality, further enhanced by using elements of their brand identity, such as font and colour, throughout the site. The navigation and contact details have been kept simple yet prominent, with content equally displayed clearly. Visitors are never too far away from booking – a pull out tab allows for enquiries to be made from any page on the website without compromising on display. Likewise, content can be discreetly slid away for those who want a better look at those stunning photos. For those who are planning their first trip to the capital or a repeat visit, the Planning Your Trip page is indispensable – the bespoke map identifies all the key attractions in relation to the hotel, with added quirky graphics and zoom option, while a third content panel cleverly outlines suggested itineraries.
Result
Reaction to the new Lime Tree website has been nothing short of phenomenal – within just a few months of going live, the 3,000th booking enquiry has already been and gone!
