Joseph Joseph
Established nearly ten years ago, Joseph Joseph is an award-winning brand, specialising in producing stylishly ergonomic kitchen and homeware products.
What they Wanted
Although it was hugely successful on the high street, Joseph Joseph had yet to establish its online presence. It approached Propeller to partner its launch into the world of e-commerce. The main priorities were to reflect the discerning style of the brand online, capitalise on brand awareness and loyalty, capture valuable marketing data, and to create an effective, reliable content management system (CMS) that Joseph Joseph could manage in-house. As the brand is continually expanding, it was also vital that the website was scalable to accommodate future products and developments.
What Propeller Delivered
Propeller not only created a fully functional, compelling website; it also provided Joseph Joseph with the dedicated industry insight and expertise needed to calculate its priorities and maximize its impact, and thereby its return on investment. The sleek, minimalist design was targeted to capture the attention of existing and potential customers and was conceived through key insights and user analysis from Propeller’s expert team. The structure of the site is able to adapt to work in tandem with Joseph Joseph’s offline marketing, whilst the back-end systems are scalable, to cope with any future demand placed on them. This means that Joseph Joseph can add new features and functions both in the front-end website and in the back-end e-commerce platform. All in all, the site is geared to deliver the maximum return against Joseph Joseph’s business objectives as well as the requirements of the brand’s customers.
Result
With its products in leading high street stores worldwide, Joseph Joseph had long enjoyed a prominent profile, but its expansion into e-commerce took the company to an entirely new level, with initial sales at least 400% higher than had been anticipated. The website has driven Joseph Joseph’s international expansion to such an extent that it has now set up a US distributor in order to meet increasing online demand.
