Jersey Pearl
A family run operation, Jersey Pearl opened in 1985 as the UK’s largest dedicated pearl showroom.
What they Wanted
An already successful retail operation, Jersey Pearl wanted to launch their products to a broader and younger audience online. Integral to this project was the interactive ‘Stringing Room’ which allows users to build up their own pearl necklace from scratch on the website.
What Propeller Delivered
Propeller created a stylish and playful online solution for Jersey Pearl that has captured the attention of a much broader clientele. The Stringing Room in particular has received fantastic feedback and continues to sell bespoke pearl necklaces online.
Result
The new website has seen a significant increase in new traffic which has offered Jersey Pearl exposure to a brand new audience. This has given Jersey Pearl the unique opportunity to continue to educate the public on ecologically sustainable, carbon neutral pearls. The increased traffic on the website has generated further sales as well as made Jersey Pearls available worldwide!
