InterContinental London, Park Lane
One of the most famous hotel brands in the world, the InterContinental, commissioned Propeller to develop online solutions for a number of its flagship eateries.
What they Wanted
After 10 years as head Chef at the River Cafe, Theo Randall opened his first and highly successful restaurant at the InterContinental London Park Lane. Propeller were approached to develop their online offering, positioning the restaurant as a destination in itself.
What Propeller Delivered
Propeller designed and built a high end, clean website for Theo Randall, reflecting his ethos and beliefs. The website has become the focal point of all bookings, promotions and marketing activity. Geared towards driving business and generating data capture, and with the sophisticated email marketing campaign that Propeller provide, Theo Randall is now enjoying incredible online success.
Result
Following on from the success of the Theo Randall website, the InterContinental commissioned Propeller to develop a website for the Cookbook Cafe, whose offering is sustainable British fare. The new website design encapsulates the organic nature of the Cafe and, married with a strong email marketing campaign, is well on it's way to emulating Theo Randall's success.
