Hendrick's
Double Gold winner at the San Francisco International Spirits Competition of the Year, Hendrick’s is an iconoclastically produced small batch gin distilled in Ayrshire, Scotland. No other gin tastes like it because no other gin is made like it.
What they Wanted
William Grants needed a digital partner to help them launch their new brand of gin to a traditionally conservative international gin market.
What Propeller Delivered
Propeller created a quirky design to complement and promote the Hendrick’s brand online. Elements of the website change according to the viewer’s geographical location in order to maximise the reach of the brand. Propeller also incorporated an e-commerce element to in order to drive the ROI of the website.
Result
Hendrick’s is now a household name, as famed for their quirky marketing presence as for the unique flavour of their gin. The website is integral to the Hendrick’s brand and is central to all marketing, with Propeller driving the humorous integrated viral activity which has become synonymous with the Hendrick’s brand. Propeller’s integrated search engine optimisation has been an unprecedented success, with the Hendrick’s website achieving the top ranking on Google, beating much larger, more established brands.
