Grenson
Founded in 1866 by William Green, Grenson rapidly progressed from its modest roots as a mother and son making shoes at home to its current factory base in Northampton. Today, Grenson is a powerful industry brand which has become synonymous with quality, craftsmanship and durability.
What they Wanted
Grenson approached Propeller to develop an eCommerce website that would allow them to sell direct to customers, expanding their client base and sales channel beyond their London shop. Aside from the option to "click and buy" online, it was also crucial that the website reflected Grenson's brand values, the craftsmanship and design inspiration behind their product, and familiarised their range. Interactivity was another important aspect to be incorporated via a blog dedicated to delivering news and press to their loyal customers.
What Propeller Delivered
Propeller has delivered a Magento powered eCommerce shop, opening up Grenson to a brand new online market. Compelling website design visuals supplied by our good friends, the brand gurus at www.lionhousecreative.com, capture the brand's unique combination of English heritage and modern trend, whilst also evoking the quality and craftsmanship that lies behind each pair of Grenson brogues. In all, the website creates a browsing experience that is functional, easy and clean - the perfect catalyst for online purchases!
Result
Since launch, the Grenson website has not only proved a significant new sales channel, but has also prompted exceptional database growth. Now communicating with Grenson customers effectively and regularly online, the site continues to inspire more customers to find and fall in love with this very special English brand.
