Fly Finesse
Finesse Executive brings a wealth of experience to the world of aircraft sales, management and charter solutions.
What they Wanted
Following a change in ownership, Finesse Executive were looking for a fresh new identity to revitalise and modernise their brand. Propeller were commissioned to both design and build the website and to develop a new logo. Both designs needed to appeal to a wide premium customer base, with the website reflecting the ever changing aircraft sales marketplace, and the brand's key fleet; the Falcon 900 EX EASy.
What Propeller Delivered
Propeller's designs delivered a sleek and modern brand identity; from using a muted colour palette to incorporating high spec imagery and smart flash transition, the end result portrays a sophisticated and aspirational package. The website's Aircraft Sales Inventory provides customers with up to date listings and personalised specification sheets to download. Charter customers meanwhile benefit from an embedded floor plan and range map. Clear Charter and Aircraft Sales calls to sign up allow further database segmentation and targeting.
Result
The new Finesse Executive brand identity and website launched to a great reception early 2010, boosted by succinct e-marketing.
