Fever-Tree
"The age of the dismal mixer is over" – Andrew Jefford, Waitrose Food Illustrated
What they Wanted
As an up-and-coming premium drinks brand, Fever-Tree needed to establish a strong online presence. They approached Propeller looking for something sleek, ultra premium and where the natural origin of their products would be the main focus. Our main priority was to firmly root the brand as a first-class beverage made from the highest quality natural ingredients. Fever-Tree had begun to establish a presence in the UK as a quality mixer and stand alone soft drink. However, when considering expansion into international markets, it realised that it needed a larger profile site that would increase brand awareness and loyalty in the UK and in its chosen international markets.
What Propeller Delivered
Propeller not only delivered a premium website, but was also able to communicate the natural origin of the products used in Fever-Tree beverages. In order for the website to be an accurate reflection of the current brand status, we provided Fever-Tree with a CMS that enables it to update its press and news items as frequently as it likes. As part of its international expansion, we provided it with a US version of the site that focuses its attention on US press, US availability and on achieving growth in the US market.
Result
Fever-Tree is fast becoming a household name, famed for the uniquely unobtrusive flavour of its tonic water which provides the perfect mixer for any gin. The website has contributed massively to the growth and popularity of the brand in the US, and the US site now closely follows the UK site in terms of number of visitors received each month.
