Eight Club
Eight Club is not your average private members’ club. Opened in 2006, Eight Club wanted to fill the gap in the market for a club that combined the discretion and luxury of the long-established London clubs, with the modernity and technological wizardry of the ultimate bachelor pad.
What they Wanted
Eight Club needed an online presence that would complement its pre-launch marketing and go on to become a long-term marketing tool and members' resource once the club opened.
What Propeller Delivered
Propeller’s design juxtaposed sharp lines with opulent reds and blacks, to capture the essence of Eight Club’s inimitable identity. The dual function CMS provided access for members and the club, facilitating a modern approach to communication. The CMS also enabled the club to promote their partners and promotions to members, as well as providing a streamlined process for tracking membership applications. Propeller also devised a sophisticated database and integrated email marketing campaign for Eight Club, in order to facilitate stylish and effective communication with members.
Result
Eight Club’s intuitive CMS has proved the perfect medium for communicating with Eight Club’s sophisticated, modern audience. The Club is now expanding in London and worldwide; Eight has commissioned a new website from Propeller to facilitate this expansion.
