Crowne Plaza
Crowne Plaza London - The City, a flagship property of renowned hoteliers Intercontinental, with 3 in-house restaurants and bars; Refettorio, led by Michelin-starred chef Giorgio Locatelli; Nineteen Below, one of the City's favourite meeting points; and the latest addition, the Chinese Cricket Club, which offers a mouth-watering range of Sichuan specialties with a modern twist.
What they Wanted
Propeller was initially commissioned to launch Refettorio online in order to drive sales and position the restaurant as a destination venue, rather than just a hotel restaurant.
What Propeller Delivered
Highlighting the Crowne Plaza's ultimate objective of driving sales, Propeller’s modern designs are positioned to drive bookings and encourage database growth through promotion-led initiatives.
Result
The success of Refettorio’s new website led to website commissions for Nineteen Below and the Chinese Cricket Club. The most recent to be launched, the Chinese Cricket Club's site successfully positioned them as one of the city’s leading restaurants. All 3 websites have integrated CMS, allowing the websites to be easily kept up to date thus ensuring a high level of repeat traffic.
