Chameleon Pub Co
Headed by Phil Strong who, with 25 years experience in the pub industry, believes in individuality over standardised brands, Chameleon pubs take their unique character and individual flair from managers that care.
What they Wanted
The Chameleon Pub Co had only really approached the internet as a tool to display basic information. Propeller were commissioned to develop websites for each of the pubs that would reflect their individuality and character.
What Propeller Delivered
Propeller launched websites for each pub and implemented data capture initiatives that have enabled the passionate managers to talk to their customers online for the first time.
Result
The push for bookings on each site has seen great increases in this area and, coupled with ever-increasing databases, Chameleon Pubs are reaping the rewards of their online program.
