Brains Offers
Brains offers is a centrally controlled website, part of the SA Brain & Co group. Having successfully led many website driven projects for Brains in the preceding months, SA Brain turned to Propeller to develop a website for centrally driven promotions.
What they Wanted
SA Brain & Co wanted Propeller to develop a website that would give centrally driven offers a high profile online. The site was to include descriptions of each offer, and highlight to the customer where each offer was available. The system needed to be developed to grow in line with an increasing profile of offers.
What Propeller Delivered
Propeller launched www.brainsoffers.com in November 2008. The site was initially launched with 8 offers on more than 100 houses. After initial success with offers on this site, a ‘Latest Limited Period Offers’ section was launched where new offers are made available every month. This latest limited period offers section is now the most successful area of the site and was launched in tandem with a high profile radio campaign.
Result
After increasing customer focus on offers and price cuts, www.brainsoffers.com is becoming ever-more important in the marketing strategies developed within SA Brain & Co. www.brainsoffers.com is now seeing an increasingly high level of hits each month.
