Brains - Terra Nova
Situated in Mermaid Quay in Cardiff, Terra Nova offers a sophisticated and relaxed environment to lunch, wind-down after work, or to spend an evening.
What they Wanted
SA Brain & Co wanted Propeller to provide Terra Nova with a bespoke online creation. This pub needed to position itself as a destination in itself for visitors of Mermaid Quay. SA Brain & Co wanted to market Terra Nova as its own brand of pub, rather than as part of a corporate giant. They also wanted an e-marketing campaign that would help to expand its customer base.
What Propeller Delivered
Propeller delivered a unique design that would whet viewers’ appetites before they even made it to the Quay. The website was specifically designed to reflect the individuality and sea-side location of this business, by incorporating quirky nautical themes and colours.
Result
Propeller’s expert direction on data collection and website use has ensured that Terra Nova’s online launch has been a huge success; the website is generating a steadily increasing number of hits per month whilst e-marketing is becoming integral to their marketing.
