Brains - Salt
Salt is made up of a select group of sea-side pubs belonging to the Brains group.
What they Wanted
As a group within a group, Salt wanted to create a multi-venue website that would focus on the sea-side locations of the pubs and enable cross-promotion between the pubs.
What Propeller Delivered
In order to highlight the great sea-side location and laid-back feel to all the pubs, Propeller’s design incorporated nautical graphics and colours alongside scripted fonts and rustic touches. The design also focused on each pub’s promotions and data collection, in order to enable the pubs to maximise their online potential.
Result
Propeller’s design perfectly encapsulated the ambience of these unique pubs. The websites have been achieving strong hits and database growth. Propeller’s targeted email marketing has proved a great hit with the pubs’ core demographic and has helped to cross-promote the pubs effectively.
