Brains - Pick & Shovel
Brains is a Cardiff based brewery that runs pubs and hotels in Wales and the West of England.
What they Wanted
SA Brain & Co wanted Propeller to provide the Pick and Shovel with a bespoke online website. SA Brain & Co wanted to market the Pick and Shovel as a brand within itself that would appeal to its student demograhic, whilst still retaining a hint of Brains' influence. It also required an e-marketing campaign that would appeal to its core customers and entice them to the venue.
What Propeller Delivered
Propeller delivered a unique and quirky design that enabled the venue to really stand out from its competitors. The strong graphics and loud colours effectively convey a youthful and vibrant feel, and the website focuses heavily on promotions and data collection.
Result
This website is now generating a large number of hits a month, and with regular targeted e-marketing controlled in house, this figure is expected to grow steadily. Propeller’s customised data collection strategies and promotion incentives have ensured that database growth has been the major success of this website. E-marketing has become the Pick & Shovel’s main form of marketing and other houses in the estate are now keen to emulate this pub’s success with websites of their own.
