Be At One
Be At One is a fantastic success story: Started by a group of friends from university, the company has grown in ten years from a single Battersea bar to a recognisable brand. With multiple sites throughout the capital, it serves cocktails in a fun, relaxed atmosphere.
What they Wanted
Be At One’s previous website was inflexible, dated and did not deliver for it. Aware of the internet’s vast capacity to generate online and offline bookings, Be At One wanted a complete rethink of its web strategy and online branding.
What Propeller Delivered
Propeller created a website that captured the essence of a night out at Be At One and focused on driving revenue for the company by including frequent opportunities to book online. After a few years, the company had grown and was moving to a new website; it approached Propeller to help it to achieve this. The new website was built on the success of Propeller’s initial website and is a highly sophisticated ‘brand’ website that really ties the bars together. Propeller created an innovative flash map to display the locations across London, allowing for company growth.
Result
Propeller’s long-term relationship with Be At One is testament to the success of the website, which continues to deliver for the group. Before working with Propeller, Be At One did not market themselves online. Be At One now take 89% of their bookings online and the website is integral to the launch of each new venue.
